Our second review of a wine from Trader Joe’s, as well as a few places on the web to find more information about Trader Joe’s wine selections:
Hi, guys, Mark Aselstine with Uncorked Ventures.
First a happy Tuesday for everyone. I’m joined today by something that has not shown up in a wine club shipment and will not because this is a Trentatre Rosso from Trader Joe’s.
I talked a few weeks ago, and I talked about the desert wine guy and his blog and some of the other spots around the web that talk about good cheap wine. Trader Joe’s is definitely a place that does a good job.
I was quoted in a grandparents.com article a few weeks ago and talking about how Trader Joe’s does a really good job on the bulk market. Sometimes big Napa wineries have a little bit of extra juice that they would like to have go away quietly, and Trader Joe’s had bought a Sauvignon Blanc that sold for $25 or $30 bucks at a name winery, and they had in the store for $4.99 under a different label. That’s a good example of what they do, and one of the ways that Trader Joe’s can deliver value.
I thought I would take a couple minutes and talk about some of the stuff that I’ve come across at Trader Joe’s, and this is a good example of that. The Trentatre Rosso, it’s Italian, and my Italian is not that great, but it’s good enough to be able to read the back of the bottle, which is in English, and it says that it’s … Trentatre is 33, and the reason for the name of 33 is quite simply that it’s a blend of 3 grapes in equal portions, Cabernet, Merlot and then Montepulciano, which in essence is Sera. You have a Cab, Merlot, Sera blend. If it was made in a different section of Italy, this is made in southern Italy, so you wouldn’t call it a super Tuscan because it’s not from Tuscany, but it’s the same general setup. This is something that I found, and we look for easy drinkers in our house just like everybody else does. There’s a couple good spots on the web if you’re interested in learning a little bit about what Trader Joe’s has, how it gets there and what’s something that’s good to buy versus something that you might be a little more disappointed with.
Jason’s Wine Blog (although he isn’t updating any longer, it’s a great historical resource into Trader Joe’s wine) is one of those spots that I’ve been reading for a while. If you’re looking for bottles of wine under $20 bucks, Reverse Wine Snob does about a good job as you could possibly do. I think John is a nice enough guy over there to help people out along the way too.
Anyway, Trentatre Rosso, I think it’s a good example of what they’re doing in Italy and how Italy has become relevant again in the wine industry. It’s thought of as this old world producer but in essence, everything in Italy has changed in the last 25 or 30 years. They came up with some new standards for quality to improve the quality of what they’re offering. They’ve also planted a range of international grapes. Italy has a huge challenge, and it’s a challenge you see in Spain and Portugal and a few other places as well. Americans don’t traditionally order wine that they don’t think they can pronounce. It’s one of the reasons why Riesling is not as popular as Chardonnay even if it’s the same equivalent. Restaurateurs that I talk to here in San Francisco will tell you that if it’s a cheaper Riesling for the same score, if they are putting scores on their menu, which I hate if they do that, but a lot of folks do, more people will still order a Chardonnay because it sounds more familiar, they’re more used to drinking it and quite honestly, they know they can pronounce correctly. The Italian grapes really suffer from that whole setup so Trentatre, I don’t even know if I’m saying it 100 percent correctly. That’s another reason why Prosecco is not as popular a champagne. The Italians have to fight that and one of the reasons they’ve been able to fight that a little bit is by creating these super Tuscans where they plant international grapes, and then they blend the international grapes with a native grape that grows in the area. You see it most often in Cabernet and Sangiovese, but this is Cab, Merlot, Montepulciano, so you’ll see it across the board. Then when they do that, they’re able to create a trade name. Trentatre is a trade name, not an actual name of a grape or a region or whatever. I think that’s helping them along the lines.
If you’re somebody who is looking for a good, easy drinking bottle of wine for $15 bucks or so that hits the Cabernet, Merlot spot, quite honestly, vineyard space in California is expensive, and it’s the entry level price point for Cab and especially for Pinot in California, it starts to hit into the $20 range. It becomes a little less enticing. You’ve see Washington step into the void a little bit there with that slower price point in the $10 to $15 range, and I think you’re going to continue to see Italy, Spain and some of the other warmer weather producers in Europe try to nudge into that market as well. I think for the wider wine industry, that’s fine, that’s a good thing, and it’ll continue to create pressure for California to keep prices in reasonable levels, which is sometimes easier said that done. In any case, hope you enjoy a bottle of wine every once in a while. Trader Joe’s is definitely on our list. I should be on your list too. If you have a few minutes, Jason’s Wine Blog, Reverse Wine Snob, they do a good job talking about what’s going on at Trader Joe’s, what’s new and what’s worth it to buy and what might not be.
In any case, Mark Aselstine with Uncorked Ventures, hope everybody is having a good week.