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PWR Newsletter

A couple of strange aspects to this shipment.  First, you’ll notice both bottles of wine come from the same winery, I think this is the first time we’ve done this at theExplorations Wine Club level in over 2 years.  Secondly, I’ve written about the winery, People’s Wine Revolution, after I first met with winemaker Matt Reid, so some more information on the project athttps://www.uncorkedventures.com/blog/Peoples-Wine-Revolution which has a lot more information on the project and why I felt it was important enough to handle two bottles in this shipment.

Some brief information, winemaker Matt Reid is a highly accomplished winemaker at spots like Seavey and Benessere (where we were introduced) but he noticed a few things.  Even at severe discounts (and the discounts that winemakers receive might make all of us blush), many of the people making wine in Napa, can’t afford to buy it.  Thus, his People’s Wine Revolution where he tries to bring outstanding, Napa Valley $100+ quality, to wine being sold for about $20.  Of course, that means you won’t find Pinot or Cabernet being made with his label, those grapes are simply too expensive.  Instead you’ll find Rhone based varietals like Viognier and Grenache.

Grenache from Lodi: I have to admit that Grenache is my favorite grape and I’ve been called something of a fiend for cool climate versions of the varietal by those in the business that know me well.  Lodi isn’t exactly known as a cool climate destination, it’s actually pretty damn hot during the summer months. Lodi has been making a lot of improvements in the quality of fruit that it produces and some of it,. runs afoul of what we’d expect in California.  First, it’s a top down approach with the AVA setting pretty stringent standards on how grapes can be grown, especially in terms of sustainability. The Lodi sustainable program is a strict set of rules on how farmer’s need to go about growing their grapes, down to making suggestions of improvements or as they term it, areas of concern.  One thing I find interesting, there’s a small beetle that’s on the endangered species list, yet exists in and around vineyards.  It doesn’t hurt the vines, but does get destroyed with fertilizer, or when cover crops are completely removed.  Lodi is to my knowledge, the only growing region in the world that uses elderberry bushes as part of their cover crops, or end caps to help give this beetle a place to live.  It might seem like a small thing, but if you read the history of Napa Valley or even the Russian River Valley, these seemingly small concerns and details, when they’re handled well, seem to build on themselves as time goes on.

If you’re not familiar with the Clements Hills designation on the bottle, that’s a sub AVA in Lodi, located in the furthest southeastern corner of the AVA.  It gained it’s own AVA status because it’s simply wetter and hotter than much of the rest of the larger AVA.  I’ve talked about it some in regard to the challenges faced in Arizona and elsewhere, but when you have a really hot environment in which to grow grapes, one way to combat that, is to plant at altitude.  Most the grapes in this Grenache come from higher altitude plantings, many are planted at 1,000 above sea level, or higher. The wet conditions also allow either dry farming, an unheard of practice in the San Joaquin Valley because of the heat, but a sustainable one.  Both of those factors come into play and you’ll note a much, much higher level of acidity than you might otherwise expect in this bottling. We haven’t done much from Lodi, but a bottle like this does make us wonder if we’ve missed some interesting wine along the way, especially when you have a fairly unique set of terroir and a world class winemaker.

Viognier from Dry Creek Valley: This is a 100% vineyard designate wine, from Salem Ranch. Salem Ranch is an 8 acre vineyard and being located in Dry Creek Valley, it’s mostly Zinfandel, as you probably expected.  There’s a single block of Viognier that the farmers like to have on hand, much of the time for blending, but Matt takes enough to make just under 300 cases per vintage. Having a single block Viognier at this price point, yes even for a more obscure grape like Viognier, is about half the price of what you’d expect. If you aren’t familiar with Viognier, it’s a white wine grape from the Rhone Valley.  It’s been used in blends from the region for generations because it offers some of the best aromatics of any white wine grape.  In the Rhone, you’ll see it blended with Marsanne and Roussane, although there’s a movement afoot in Sonoma for more single varietal Viognier’s.  The grape is finicky which helps explain why so many people haven’t planted it over the years.  Too cold and it molds.  Too hot and the alcohol level gets out of control and then you lose the aromatic qualities that people enjoy about the grape.  In that way, Dry Creek is a nice spot to grow the grape and prices for the grapes are kept under control because there aren’t many winemakers looking for it…..yet.

I hope you enjoy this look into a winemaker looking to make affordable, world class wines.  I can’t stress how unique Matt’s perspective is, I’ve met literally hundreds of winemakers who have had jobs at wineries that you’d recognize based on name alone and it’s only a handful that don’t want to copy that exact same business model. People’s Wine Revolution, it’s a unique project and one that deserves our attention and support.

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