Hey again, Mark Aselstine with Uncorked Ventures.
One of the neat things that came across the last few days . . . Sonoma’s has the one of the most confusing and complex sets of AVAs, really in the world. There’s little, if nothing that you can tell about a wine just based on the AVA in Sonoma. To that end, we’ve been trying to create a clickable map with some information on each AVA.
As an example, the Sonoma Coast AVA is massive and you can’t really tell is this a cool climate vineyard or is this a warmer climate vineyard just by saying “Sonoma Coast.” We have some assumptions based on that, but those aren’t necessarily always true. The Russian River Valley also kind of in the same kind of thing, if you’re right next to the river, kind of by Copain or Artessa, Mark David, some of those wineries, it’s a pretty cool climate growing region. If you move out into the hills above Sebastopol, it still counts as Russian River. You find Lennox Vineyards, which we’ve done a couple wines from lately. That’s pretty warm.
So Sonoma is working to at least divvy up the Russian River Valley into what sounds like between four and eight smaller AVAs that actually tell you a little bit more about the wine. Of course, the problem with that is that makes it even more confusing for consumers.
Personally, I wish they would just scrap the whole system in Sonoma and just start over. I think there are some logical ways to divide stuff up that just can’t happen based on how it’s set up right now.
Sonoma is a really large area in and of itself, so you have stuff like the Sangiacomo Vineyard, which is technically Sonoma, but it’s actually in three or four different locations throughout Sonoma. So just hearing “Sangiacomo,” then you have to ask, “Hey, which one actually is this?”
So its complex, we’re trying to figure out a way to make it a little bit less complex for consumers. Sonoma is trying to figure it out. I don’t know if they’re there yet, but they’re working on it. And I think that’s a good thing. I think there’s some pressure on them too, because Napa is pretty easy to understand. And that’s the elephant in the room.
In any case, Mark Aselstine from Uncorked Ventures, and I hope everyone is having a good week.