If you’re new to my wine clubs, or if you’ve been here for a while….don’t despair the white wine’s in your shipments won’t always be as esoteric as this Field Recordings Foxie. I might even ship a Chardonnay next month to make up for this…..thing.
Ok, so Foxie is a collaboration between Field Records and Hoxie. The initial makes wine. The latter, wine spritzers in small square boxes.
First, a quick word on Paso Robles since that’s where Field Recordings is based. It’s about half way between San Francisco and Los Angeles. You’d think that the winemakers in the region might split their time trying to make sales in both cities then, but they generally don’t. San Francisco’s wine marketplace is still largely controlled by Napa and Sonoma winemakers, with guys from the Santa Cruz Mountains, Livermore, Lodi and Lake County taking their turns vying for attention as well. It’s a damn crowded market.
LA, is it’s own market and what works well in SF, doesn’t always work well in LA. SF is hyper or uber focused on the small production, lighter side of the wine trade. That stuff plays well in LA, like it does in most big American cities, but isn’t the be all and end all that it is here. LA is an easier Rose sell and is easier to sell your dense, jammy wine than is SF.
I bring that all up because Hoxie is based in LA, so a meeting or finding each other wasn’t quite as far fetched as you’re thinking it was.
In any case, winemakers like trying new things, especially things that they enjoy themselves. No, they’re not making beer, although they drink plenty of it (after all, when your entire car and generally your being smell like grape must for months during harvest, you probably don’t want much to do with fermentation for as long as possible). But this outside the box stuff? Cool. Most are cool with it and really interested.
Part of the reason they’re interested in it, is both mental, but also financial. Mentally I know a few winemakers that just want to do something different every year. Many scratch that proverbial itch by sourcing a couple of tons of a weird grape. Others, by some other form of artistic endeavor. But, then sales come into play as well.
In most established wine regions there are hundreds of tasting rooms. What to grow in many of these regions, isn’t much up for debate any longer, we’ve long found a good general idea of what grows best where-with some small exceptions of course. As an example, in western Sonoma County you better like Pinot. In Napa, Cabernet. In Paso Robles, Rhone’s.
Doing something like this Foxie, which really for our purposes is a take on Rose, gives you something different to offer. It’s the same reason why wineries want their winemakers to make a dessert wine. It sells pretty easily out of the tasting room. It’s also different and gives everyone something else to talk about.
Depending on your palate, this is along those same lines, or I’ve taken it one step too far.
Like I said, I’ll reign it back in the coming months. But it’s summer. You all always tell me when I ship a Rose, either “it’s not a red!” or “it’s not a white?”.
So I thought I’d challenge everyone a bit and try something new.
Oh, I think this is rather refreshing on a hot summer day.