One of the issues with doing these so much off the cuff, eventually you forget something. In this case, it’s how major retailers do bulk wine. Here’s some information on what they do, although it’s perfectly acceptable wine, if you ask a winemaker they’ll tell you, they can’t take any chances when doing a wine like this.
Hi guys, Mark Aselstine with Uncorked Ventures. I talked yesterday about the bulk wine market, and I realized that I had forgotten one important factor. This is a great example of what I forgot. This is a Kirkland Malbec. Kirkland, if you’ve been living somewhere under a rock, is Costco’s own wine brand. Excuse me if I sometimes will refer to Kirkland’s, Costco, et cetera. It will still always be price going to make.
In any case, there’s one other part of the boat wine market that does exist, but it’s just out of reach for 99.9% of retailers even. That’s how most of Costco functions. They’re not buying wine that’s been made for somebody else, or made and not been able to be sold. They are in essence, contacting a winemaker and saying, “I would like you to make us some wine, and here’s kind of the particulars that we want.” That’s how this goes down. There’s some wine clubs that do it that way. We don’t. I think this is a better model.
The Costco stuff, the Kirkland brand, is well scored and well reviewed. That’s because they’re really picking and choosing winemakers to work with. For me, I think there’s a lot to be said for people getting wine at an affordable price rate, but there’s also a lot to be said supporting the industry as a whole. If everybody only by his bulk wine, then we’re left with only bulk wine on the market, and that’s not a good thing for the industry.
It’s a little bit of this, a little bit of the, but the bulk wine market definitely one other choice, than if you have a whole lot of money, and you have a whole lot of way to sell a whole lot of wine. You can start to make some other choices, and really plan stuff out a little further in advance, almost like you’re a functioning winery in and of yourself. I hope that helps a little bit. Once again, Mark Aselstine with Uncorked Ventures. I hope you guys are having a good one so far.