I started Uncorked Ventures in 2010 with my brother in law Matt as my business partner. Matt & I were sitting at a wedding in Lima Peru where the my wife’s middle sister now lives (Matt married the eldest, I married the youngest daughter). We were both complaining and bemoaning the state of our work. We decided we would do something fun and settled onto wine and our online wine club. Somewhat amazingly, our wives both gave us the enthusiastic go-ahead for this new business. We all figured that if things didn’t work out, at least we could drink the wine we couldn’t sell. Looking back to when we opened, neither of us had ever sold anything online, nor had we ever sold a bottle of wine before. What could possibly go wrong? Through the years, the setup of the business has changed. Matt has left to pursue his passion of human resources in pre-ipo, rapidly expanding biotechs. These days, you’re as likely to hear one of my two boys playing in the background if you call early in the morning as you are a stuffy 3rd party voicemail service. You’ll also notice that I still feel like Uncorked Ventures, is in many ways, a startup. Selling wine online still poses a number of challenges, but I hope through sharing real information about wine, wine regions on America’s west coast and the people making what’s in your glass, that my family business can earn some of your ongoing wine purchases.