Uncorked Ventures Blog

Mark Aselstine
February 11, 2013 | Mark Aselstine

Kinero Cellars 2011 Brouhaha

As part of our Wine Exploration Wine Club:

About Anthony Yount and Kinero.  Anthony is starting to feel like an old friend in the wine industry and certainly among the first appointments I would make as a consumer when I traveled to Paso Robles.

This wine is labeled and sold under our old friend Anthony Yount’s Kinero Cellars brand, but is actually a joint project with another young winemaker, Amy Butler of Ranchero Cellars.  The wine is a Pinot Gris, but they don’t label it as such because they make it in a Vinho Verde style.  That’s winemaker speak for being as light and fresh of a white wine as you can find anywhere and can even remind some consumers of a sparkling wine at times. Vinho Verde is an area in Portugal that kept lighter styled red wines in the country afloat for about a hundred years before consumers tastes started to evolve again.  Given Paso Robles (where these two winemakers are located) helped to save the Rhone varietals in California-making a wine from this area of Portugal is their way to pay homage to another wine region willing to take chances. Lastly, we can’t help but say congrats to Anthony-he was featured as one of the San Francisco Chronicle’s top 5 winemakers to watch in 2013!

Oh, you'll probably see something from Miss Butler in the next few months as well.

Tasting Notes: Much more Oregon in style than Paso-which shows the winemaking technique at play.  A strong prototypical Pinot Gris nose of green fruit settles into a comfortable acidity.  We enjoyed it with a summer salad on a warmer than normal Saturday evening. If you have friends who only tend to drink Chardonnay, this is a nice entry into other white wine’s and it won’t scare them off with bracing acidity or a flavor profile which is completely unfamiliar.

Time Posted: Feb 11, 2013 at 1:44 PM
Mark Aselstine
January 31, 2013 | Mark Aselstine

Regulations, Regulations, Regulations

So the UK is basically proposing that wine clubs and retailers no longer will be able to offer discounts if you buy more than one bottle.  The government will also create an artificial floor in pricing, that no retailer can undercut.

These are bad ideas across the board.

We understand that city governments, state governments and federal governments all over the world are experiencing severe budget issues.  My wife works at a high school, so we hear about the budget and the affects of the budget on what seems to be a weekly basis.

We also understand the want and need of governments to raise revenue through higher taxes.  Without a doubt, it’s a tough job right now with no easy answers.

I don’t think excessive regulation is the way to do it though.  First, there simply isn’t much revenue being created by the sale of $2 Chuck.  Sure things in the UK are a bit different, but I’m sure there are various states here that have considered some of these same steps.

If I could lend a fairly simple idea-let everyone compete for business.  One thing everyone has learned over time, consumers love a good deal.  What happens after consumers drink a bunch of $2 wine is interesting, if their budget allows they eventually start buying $10 wine.  Later in life, they’re ordering single vineyard Pinot Noir from folks like us (only like us after all since we don’t exactly ship to the UK).

What I’d hate to see happen are states and federal governments impose these excessive regulatory laws and cut out a generation of wine buyers from being able to start tasting wines and finding out what they like.  Frankly there isn’t any reason given the level of money we’re talking about, versus the need.  As a retailer, we’d much rather see a simple raising of sales taxes while allowing us to continue to compete for consumer’s business.

Time Posted: Jan 31, 2013 at 3:55 PM
Mark Aselstine
January 28, 2013 | Mark Aselstine

Sonoma Tries to Simplify

Does that really make sense to anyone?  I ask because Sonoma is trying to simplyfy its AVA system, in large part because even winemakers in the region struggle to explain exactly what is consistent in terms of the current setup of Sonoma County etc.

Generally I still think this is too darn complicated.  Part of the success of Napa Valley's marketing is in its simplicity.  When you buy a Napa Valley wine, in large part you know what you're getting.  Sonoma is too big and too varied for that, but having smaller AVA's inside others still, like the Fort Ross Seaview inside of the Sonoma Coast AVA-doesn't make a ton of sense from a marketing perspective.

I think it's a shame for one big reason: Sonoma continues to make world class wines at a fair price and has both the production levels and facilities to allow startup and new wineries to emerge and they do on a yearly basis.  I wish they could make it easier on the average consumer to not only access those wines, but to understand exactly what they're likely to be getting.

Time Posted: Jan 28, 2013 at 10:02 AM
Mark Aselstine
January 25, 2013 | Mark Aselstine

The NRA Has a Wine Club-Really?

When Matt and I speak with customers on the phone or through email, we’re often asked to describe how our clubs with Uncorked Ventures differ with some of our larger and certainly more well known competitors.

Our answers vary depending on which wine club we’re talking about and quite a few other factors-but overall this is a great example.

The NRA has a wine club and a few Australian wineries were not even aware that their wines were being sold by the NRA wine club.

Which made me wonder, really?

I realize not everyone is taking the time to interact with winery owners and winemakers like we do, but for a major corporation to seemingly not be having any interaction with their suppliers, seems well a bit strange.

What you don’t get with us are wines that are being pushed out indiscriminately into the wine retail world.  When we say carefully curated-we mean it.

Time Posted: Jan 25, 2013 at 1:38 PM
Mark Aselstine
January 24, 2013 | Mark Aselstine

$2 Chuck Is No More

No, Charles Shaw and their famous Two Buck Chuck isn’t going away anytime soon-according to most everyone involved with the brand and outside of it, Bronco Wine Co and the folks behind Charles Shaw are doing quite well.

The big news today is pretty simple, the price of Charles Shaw is going from $1.99 in California to $2.49.

I guess, even when rounding it is still $2 Buck Chuck!

Of course, Charles Shaw has been sold outside of California for $3 for some time, so in some ways we’re just catching up with the rest of the country.

While we sell much more expensive wine here at Uncorked Ventures, we still enjoy keeping tabs on the wider wine market and we know Trader Joe’s sells Charles Shaw by the cart load on a daily basis.

Time Posted: Jan 24, 2013 at 11:37 AM