Uncorked Ventures Blog

Mark Aselstine
July 27, 2011 | Mark Aselstine

Wine Bloggers Conference, Thomas Jefferson and Monticello

One of my favorite things about the wine community in 2011 is that there is an easy way for people who want to break into the industry: blogging. No matter is it simply about wine and their experiences in wine, or as a series of tasting notes, writing regularly about wine gives anyone new to the industry the opportunity to attract followers and attention for their work. I think it is pretty clear that there are a number of popular blogs which carry a level of influence slightly below many lesser known wine critics while still having the opportunity to create significant sales for wineries and other wine businesses (yes, even wine clubs). Blogs such as Vinography, Dr Vino and Fermentation should be counted among that group. I also think that even outside of Gary V, there is going to be a wave of new wine critics coming into the public consciousness over the next few decades, the vast majority of which likely got their start with a blog.

Of course, where does a blogger go to in order to interact with industry insiders, learn how to make a living and much more? The annual wine bloggers conference of course.

Started in 2008 in Sonoma, California the wine bloggers conference now travels the United States (and according to press releases over the past 24 hours, soon to be going to Canada in 2013) in an effort to bring industry and bloggers together, while helping wine regions to make a name for themselves. This year, the conference took place in Charlottesville Virginia and gave wine bloggers (who largely are centered in and around California wine country) a good introduction to Virginia wine.

Virginia is, in some ways, the original American wine region. Home to Monticello, the expansive colonial home of Thomas Jefferson, Virginia has long been thought to have perhaps the best chance to join California, Oregon and Washington State as major wine producers in the United States. While New York State, Arizona, New Mexico, Texas, Michigan and a few others can make claim to the next great wine state title as well, Virginia has an extensive history in wine dating back to the American revolution itself.

Thank You Paul Kucher for supplying the wonderful image.

Jefferson for those who don’t know was the American ambassador to France. During his time in Paris he had the opportunity to not only enjoy French wine, but to travel to Bordeaux and Burgundy. He decided to try and bring something of French wine country back to Monticello by attempting to grow classical French varieties such as Cabernet Sauvignon, Merlot and a few others on the estate.

As you might expect, that didn’t go especially well for Jefferson as he found what many others did until the advent of modern pesticides, European rootstock wasn’t resilient enough against American vineyard pests to grow well in the new world.

Ok, enough about Virginia and Jefferson for now. If you’re someone interested in one day working in wine, blogging about what you’re drinking and why is perhaps your best bet to get started. If you want to become a truly professional blogger (the type who gets hired by a major winery to run their social media) attending the annual wine bloggers conference is a must.

Mark Aselstine
July 26, 2011 | Mark Aselstine

Weather Delay

Due to the heat wave that is currently affecting much of the United States, Uncorked Ventures is choosing to delay wine club shipments for everyone living outside of California. While we know you would like to receive your wine, we don't want your wine to spoil in transport. California customers can expect their club shipments by the end of the week.

Once temperatures drop to an acceptable level, we will resume club shipments. In the meantime, if you have any questions or concerns feel free to give us a call or send us an e-mail.

As always, we hope you have been enjoying your club shipments and appreciate your business

Mark Aselstine
July 22, 2011 | Mark Aselstine

How Do You Spill $1M In Wine?

How do you spill 1 Million Dollars in Wine?

According to CNN, you start with $185 a bottle Mollydooker Velvet Gloves Syrah. Then you have a forklift drop 462 cases of the wine which amounts to 5,544 bottles of wine, destroyed.

Yes, wineries have insurance for this type of event, so the financial loss is likely to be small. We bring it up here on the Uncorked Ventures blog, not because we could feature a Mollydooker wine in any of our three clubs (they’re both incredibly well known and international, which isn’t a fit) but instead to point out that winemakers and many winery employees are more like artists than business people. Since I started having the opportunity to spend time with winemakers at their place of work, I’ve been surprised by how much they remind me of filmmakers and artists in the way they describe the way they make blending decisions and picking date decisions.

"We just couldn't believe it," winemaker Sparky Marquis said in a report on Adelaide Now. "As you can imagine, this wine is our pride and joy. To see it accidentally destroyed, and not consumed, has left us all a bit numb.”

Given that Matt and I worked a day of bottling at Alpha Omega last year-we can appreciate both the amount of wine which is bottled and moved around a winery on a daily basis, but also for the difficulty in breaking bottles. While wine needs optimum storage conditions to age well, it’s pretty difficult to break wine bottles once they are filled. It goes to show, this must have been a pretty bad drop.

While I’m sure Mollydooker will come out on the other side without difficulty, there are going to be plenty of wine drinkers missing their favorite special occasion wine from 2010. It will also make those few surviving bottles incredibly expensive and likely for auction.

Mark Aselstine
July 21, 2011 | Mark Aselstine

Del' Olivia Olive Oil

Del' Olivia Olive Oil in Burlingame California

Over the past few months, we’ve certainly seen an increase in the amount of olive oil stores throughout California. From Seaport Village in downtown San Diego to all the smaller communities in the Bay Area, it seems there are high end, luxury olive oil sellers sprouting up everywhere.

As many of our readers and customers already know, we’re based in the San Francisco Bay Area in the town of San Mateo and we were lucky that what is, perhaps the finest olive oil shop in California is based only a few miles away. We found the olive oil’s and vinegars to be not only higher quality, but the store also offers a unique environment where you are actually encouraged to taste products before you buy them. It’s exactly the type of place we’re happy to send our customers and exactly the type of product which made for a perfect inclusion in our gift baskets.

Del' Olivia Olive Oil is owned by a husband and wife team, who are passionate about their business. Having lived in Italy for a number of years, they certainly were in a perfect location to learn about great, fresh olive oil.

When we first started looking for an olive oil to include in our Gourmet Gift Baskets, we wondered if we should be including olive oil from Italy or Spain, or somewhere more exotic. After a few minutes a Del Olivia, we realized we were asking all the wrong questions in regards to where olive oil is made. Instead of where it is made, we should have been interested in how fresh our olive oil was likely to be. As it turns out, olive oil is only pressed half the year in each hemisphere. That means, Italian and Spanish olive oils are truly only fresh for 6 months a year. During the other six months of the year, you’re going to want to find olive oil’s produced in the southern hemisphere so that it is also sufficiently fresh.

Outside of passionate, friendly owners we couldn’t include an olive oil in our Gourmet Gift Baskets which wasn’t absolutely the best quality available. A few reviews on Yelp help to tell the story:

“AMAZING! So creative and different - exactly what Burlingame needed!!

Del'Oliva has somewhere around 40 different oils and balsamics that you can taste before you buy. Combining things like blood orange olive oil and tangerine balsamic or walnut oil and white peach balsamic or persian lime and white grapefruit is so much fun and gives you an opportunity to experiment and purchase different oils and balsamics that will not sit in your cupboards for long!

Did I mention the quality? OFF THE CHART! I'm Italian and thought I knew olive oil... After tasting what they have been able to source - I will never buy olive oil or balsamics from any other store ever again.

This really is one of those places you just need to go and visit and just have fun with it! And don't forget to taste the truffle oils. They are incredible and will give any pasta dish a major boost!” by Lori G of San Francisco

“What an amazing store-really, one of a kind!

The owners are knowledgable and charming. The oils and vinegars are...just amazing. I never knew balsamic vinegar had such variety and depth of flavor! Be sure to try some of their suggested blends-the blood orange olive oil with the tangerine balsamic vinegar was heavenly.

This is a wonderful store for anyone who loves to cook, and the oils and vinegars would make great gifts too.” By Anne C of Burlingame, CA

We hope that helps to tell the story about why we chose to include olive oil from Del’ Olivia in our Gourmet Gift Baskets. 

Mark Aselstine
July 20, 2011 | Mark Aselstine

Gift Baskets

One of the things we’re most excited about at Uncorked Ventures is the launch of our gift basket program. Over the past few months we’ve spent time attempting to create what we think is the correct look and feel as well as product offerings for our gift baskets.


The focus for us and our gift baskets was two fold. To start, we wanted to only include products which fit well with our wine offerings. While quality is our foremost concern, smaller, artisan family owned businesses without wide distribution were what we were looking for if possible. I think you’ll find that the companies we’ve been able to partner with meet both of those parameters while offering some of the best gourmet foods available anywhere. We’ll talk more in this space in the coming weeks and months about what we like so much about Hurley Farms, Sonoma Valley Nut Company, Del Olivia olive oil and TCHO.

Packaging was the second aspect we were concerned with. While we don’t necessarily have a problem with the sort of industry standard packaging (cellophane around a light wooden basket) we simply didn’t think those type of baskets would hold up when shipped across the country nor did we think that they offered the right high end feel to match the quality of products we’ll be including. Instead, we opted for wooden boxes to hold our products which we know will hold up better when shipped, as well as becoming an item which our gift basket customers will keep over time to store practically anything. Additionally, for our corporate gift basket clients, we can brand their company logo and a phone number directly on the wood box. I think our corporate clients will find that these branded wooden box options offer a lot of value.

Questions? Comments? We’d love to hear them, but we’re very happy with the three gift baskets which we currently have available with either one bottle or two bottles of wine included. Lastly, I should mention that all of our gift baskets feature Free Shipping.