Uncorked Ventures Blog

Mark Aselstine
January 7, 2014 | Mark Aselstine

Happy New Year Our 2014 Goals

Let me be the first to simply say thank you to our customers.  Your business is greatly appreciated.  Here’s some of what we’re working on as the page turns and the new year begins:

-Even better newsletters: Last year we upgraded our newsletters from a half page to a full single page each.  This year, we want to continue providing at least that much custom information (unlike many of our competitors, we don’t copy and paste from the winery site, we share our own personal notes and thoughts) while improving the look and feel of the newsletters themselves.

-More Gift Baskets: Your thoughts and feelings about our three gift baskets and the program in general have come in loud and clear.  There’s a place in the gift basket industry for a company with better packaging, better wine and better products included.  We’ve also seen your ordering preferences loud and clear the wide variety of products within the Gourmet Gift Basket is a clear selling point.  More are coming, we promise.

-Easier Re-Orders: We’ve heard you loud and clear, discounts are fun and welcome especially as December credit card bills come due.  In the next few month’s you’ll see a wine club members only store that makes it easier for you to re-order wines you’ve already received, as well as offering a number of other wines that don’t fit in our wine clubs, at a discount.  As you might expect, even though we focus on west coast wines and wineries, we do find interesting international wines on occasion.

-More Video on the Blog: One thing we’ve heard quite a bit as well, introduce us to the people behind the wine that we’re drinking.  On our trips to wine country, you’ll start to see more video from the people that live and work at the wineries we’re shipping to your front door.  They can explain the important parts of their winery better than we can, so we’re going to let them.

-Carbon Neutral Shipping: The wine industry, perhaps more so than others is dependent on both a consistent and stable environment to continue its growth. A few degrees warmer on a daily basis in Napa is going to radically change the character of Napa’s wines, so the wine industry itself, in my opinion at least, has a responsibility to be a steward for the environment.  Much of that stewardship comes from behind the scenes, like Napa Valley, Sonoma and other world class wine growing regions protecting both open space, as well as their water table levels. For us, we’re not the most environmentally efficient part of the wine sales process.  Yes, we use recyclable or compostable materials, but IMO there is more to do.  In the next few months, we’ll be partnering with an environmental agency here locally in the Bay Area to off set the carbon we’re using to ship everyone their wine.  The process is incredibly easy and frankly cheap, so it’s simply the right thing to do no matter where you fall on the long term affects of climate change-this isn’t something that our customers will be charged for, but it’s something that I believe to be an important step for us.

Mark Aselstine
December 9, 2013 | Mark Aselstine

Christmas Wine Club Shipping Update

We’d like to thank everyone who has order a wine club for themselves, or as a gift already this holiday season.  We greatly appreciate your business and don’t take the responsibility of delivering high quality wine and good service lightly.  Thank you for allowing us to continue doing what we enjoy so much, finding high quality low production wines.

We’ve received a number of questions the past few days about our shipping and delivery schedule for the rest of December.

To start, if you order from our Exploration Wine Club or our Special Selections Wine Club, you’ll order will ship the same day that your order if its before 3pm Pacific.  After 3pm Pacific we’ll try and get the wine out the same day, but a shipment the following day is more likely since we have drop off and pick up times with Fedex that cannot be changed.

Secondly, if you order from our Reserve Selections Wine Club your wine should ship within 2 days.

Lastly, we also receive a number of questions this time of year regarding special requests. Stuff like, can you deliver my wine after the 17th?  Can you ship only red wines in my shipment?  We’re happy to accommodate all of those requests for you, if you use the “Order Notes” section in our checkout process, that’ll make sure we see that request and if you have any questions along the way please don’t hesitate to contact us via email, or over the phone.

Again, thank you for considering Uncorked Ventures.  If there's anything we can do to help, please let us know.

Mark Aselstine
December 6, 2013 | Mark Aselstine

Prohibition Day

80 years ago today yesterday (hey, I’m busy here) the United States Federal Government decided that their experiment with Prohibition was a failure and it should end.

There’s been a lot of incredible work done over the years chronicling the affects of Prohibition on both the wine industry itself, but the country as a whole.  For some wine regions like Livermore, Prohibition and their inability to get started quickly after its repeal was the end for their inclusion in great AVA’s of American wine. If you asked someone in the early 1900’s what the most important wine region in America happened to be, they might have said Napa Valley, or they might have said Livermore.  It’s interesting to me that some regions were able to innovate and stay afloat during those trying times, while others struggled to come out the other side so to speak. It also makes me wonder, can Livermore come back to the forefront?  Where are we seeing innovation take place currently in American wine?

More to the point of Prohibition and its repeal, Ken Burns produced an outstanding documentary on the history of the laws and their unintended consequences, which is worth a look if you ever have what amounts to a free weekend. The one thing that struck me then and continues to strike me now about the history of that time period is that the IRS and the income tax allowed Prohibition to happen in the first place.

It has been said and documented that before 1913, about a third of the entire revenue of the Federal Government came from taxes on alcohol sales.  After 1920 though, politicians had quickly realized that income taxes were a more efficient way to raise revenue than were use fees, like what had been going on to that point.  With almost two thirds of revenues now coming through income taxes, the government was able to start what we’d largely call a culture war on organized crime and the sale of alcohol.

It’s also been said that behind closed doors in the early 1930’s when declining tax revenues started to hit harder than normal (revenues were down 60% from their peak) politicians found an easy way to raise revenues once again, allow the sale and taxation of alcohol.

In any case, I think all of us can agree it’s an interesting time period of American history and as we continue to have debates about the relatively acceptable size of government today, hopefully we can look back at this time period and learn a little something about taxes, rights and government spending.

Mark Aselstine
December 2, 2013 | Mark Aselstine

Special Wine Gift Ideas

You may have noticed that we're allowing a limited number of guest authors in this space.  I decided to allow guest posts for a few simple reasons.  First, I'm sure that our customers and readers are ready for a different voice every once in a while.  Secondly, many of the guest authors that we're lining up, bring different and interesting perspectives to the world of wine and our wine clubs. Anythony Roberts who wrote the following is a great example of someone who brings a different and unique perspective.  He's Australian and a chef, both of which are different perspectives than I offer.  In any case, enjoy!

Wine has enjoyed increasing popularity in the past few years, more so as a gift for the holidays or special events. Almost everyone will appreciate wine at a party, a special family event, or a holiday. As the popularity of wine gifts increases, so does the boredom surrounding its use as a gift. This means you'll need some new ideas in ensuring that the recipient of your gift loves it. We can rely on the fact that there are several flavors of wine; therefore it is not too difficult to add a special touch that will make the gift suit the special tastes of the person it's meant for. This makes the gift immensely appreciated.

Tips for Wine Gifts

Take note of the following tips, should you want to add some sparkle to an event or just make a special gift basket gift filled with wine.

Lighthearted wine is suitable for informal occasions like father's day. If you require something that will go perfectly with pizza or maybe a special dinner including roast chicken, then going with Zinfandel is a good idea.

If the gathering is for the celebration of a special event such as Christmas Eve, then champagne will be perfect. You can add whistles, glassware, confetti and party hats to spruce up the basket gift wine.

When Thanksgiving Day arrives, candles, little pumpkins and candy corn can all be introduced to improve the attractiveness of the occasion. You can also decorate the basket with sweet candies.

Wine for Diet-Conscious

Sometimes the gift may be intended for someone who is on a special diet. This may mean that you need to choose a wine with low calories and/or low alcohol. Some wines are made from grapes picked before they had the chance to build up much sugar. Some others contain sucralose as a sweetener instead of usual sugars. You can choose Bacardi's Island Breeze, or White Lie from Beringer Blass Wine Estates. These boast of low calories and alcohol levels when compared to their California counterparts.

Special Events

If the event is a wedding, then a perfect idea would be purchasing a wine made in the same year the couple is getting married. You can purchase unlabelled wine online or directly from a winery and then create a customized label with the couple's name. Attractive labels can be made from any home computer. The front label can be customized with the couple's name and the date of the wedding while the back label can contain a love note, a poem or a special message for the couple. You can then gift wrap the wine and a perfect gift is born.

Personalized Wine Gifts

In making the choice of a perfect wine gift, you must consider the particular like of the individual for whom the gift is meant. It is probably not a good idea to give champagne to someone who doesn't like champagne. You run the risk of offending the person. Personalizing a wine gift on a special holiday will make the person feel loved and make the gift seem very thoughtful.

Local food and wine magazines can help you with information regarding wine and other items that can be included in a basket gift wine. The internet will also aid your search. Should you know any wine enthusiasts, you can approach them for advice. You can make your purchase at a local wine shop. Attendants at these shops are always willing to offer you help and advice.

A wine gift doesn't necessarily have to be expensive to be appreciated. Special gifts can be gotten while remaining on a small budget. Just remember the purpose of the gift and the occasion it's meant for.

Featured images:

Anthony Roberts is a chef and an avid blogger on food and wine. He also gives tips and ideas on how to make dishes tastes even better with the right kind of wine. He has featured wines such as chardonnay, and pinot gris. He recently visited Clare Valley in Australia and wrote interesting things about its vineyard.

Mark Aselstine
November 22, 2013 | Mark Aselstine

#SFBatKid and the Clever Girls Collective


Every once in a while, it’s nice to get a real honest feel good story.  For us here in the San Francisco Bay Area, last week was largely centered on the story of Bat Kid.  The story’s pretty simple-a five year old little boy has effectively beat Cancer after close to a four year struggle.  How the city of San Francisco came together to celebrate became just as important and I think offered a nice beginning to the holiday season.  Oh did I mention that the kid loves, like really LOVES Batman, so the city set up an entire day long of capers for him to stop while wearing a batsuit and driving around in a batmobile.  It’s the kind of thing that every adult kid would want to do if given the chance and this little boy is certainly deserving and a good reminder of what’s possible.  As the father of a toddler myself, I can also appreciate the many things a sick kid might miss, especially as my son seems to think two daily park trips is an essential part of life, raining or not these days.

Of course, this story went well beyond local interest, showing up on every major national and international news outlet available, even receiving President Obama’s first Vine message, in large part because of the social media work of the Clever Girls Collective.

While this isn’t necessarily a wine related blog post, I thought a social media startup doing something this intense and this well, for free deserves a mention and our respect.

If you’re looking for a social media company to work with, I’d say one that enticed the President to respond to their pitch, would be worth a phone call don’t you think?