Uncorked Ventures Blog
Books are Coming to Uncorked Ventures
We’ve talked a bit here about our expanding gift basket offerings, one that I am especially excited to talk about is an expanded Wine Essentials Gift Basket which will come with at least one bar style book.
Matt and I have certainly been accused of being many things, avid readers is certainly among those. We love Wine Spectator, Wine Advocate and have both enjoyed Extra Virginity (it is uncanny how similar the wine and olive industries seem to be, if only separated by 100 years).
For those reasons, among others, we're excited to be bringing a range of books into our upcoming gift basket offerings. We think our average customer is going to be interested in looking even further behind the curtain of the wine industry and there are certainly a few books currently in print which help do just that.
Over the past two months we’ve been working to expand our gift basket offerings here at Uncorked Ventures. Given the success of our Gourmet Gift Basket during the holiday season, we wanted to develop a similar offering for our customers.
Of course we had the same two priorities when it came to developing this new gourmet gift basket. First the products included had to be of a high enough quality that either Matt or I would buy them for ourselves and our families normally and secondly, if at all possible the company had to be local to the greater San Francisco Bay Area.
With 479 Degrees Popcorn we found the best of both.
A local, San Francisco based popcorn maker 479 Degrees focuses on crafting popcorn which is both organic and made by hand. Having been featured recently in Food and Wine Magazine, it seems that other people outside of San Francisco are starting to catch on as well.
You might wonder, why popcorn? As with most things in small business there is a personal connection. I grew up with my parents owning a Dairy Queen which came in their “Treat Center” concept meaning it contained an Orange Julius as well as a Karmel Korn store. I was definitely guilty of loving the taste of warm, fresh carmel corn which was made only a few feet away.
It took a while to find a popcorn maker that made me remember that feeling, until we got a chance to try 479 Degrees.
I don't think it hurts to every so often, direct you to things that we believe we do well.
On the wine club side, I think the quality of wines we are sourcing speak for themselves. We feel really good that the wines we feature are among the very best available anywhere.
Unlike our competitors, with a few exceptions we aren't buying wine based on price. We're buying wine that we think is of high enough quality and then asking wineries for price after we decide which wines are the best fit for our club members.
Since we opened our virtual doors in January of 2010, we’ve seen quite a few changes in the wine club space. The biggest one though has been the rise of the major media backed wine clubs.
It seems like every newspaper in America is starting its own wine club these days in order to try and bring in some extra revenue.
I should start by saying there are a few wine clubs that I have lot of respect for. We’ve run into them buying from some of the same wineries that we’ve spoken with, or we simply know based on conversations which have been relayed to us that they generally care about their customers in the same way that we care about ours. While I still think we consistently source the best wine of any wine club out there (we’re the only ones comfortable showing every wine we ship, every month, directly on our website), I can comfortably say there are a small handful of other clubs doing a good job for consumers as well.
The major media backed clubs fall into that category.
It’s unfortunate, but these major media backed wine clubs have been set up to simply take advantage of the marketing acumen, ad space and subscriber lists which come with being a newspaper or magazine with decades in publication.
The average consumer thinks that the wine writers at these outlets have some role in selecting the wines which are shipped. They don’t. These clubs are run by a 3rd party company, the media companies are hands off other than marketing.
I’ve been amazed that no one in the industry has said anything, until now.
In a recent Wine Spectator issue James Laube mentioned newspaper wine clubs and strongly suggested that you don’t buy wine from them, ever. Evidently he has seen the same type of shipments that we’ve seen, cheap wine or worse yet, private label wine which literally can’t be sold for full retail anywhere. It isn’t a good deal at 50% off, if the retail price is grossly over inflated.
If you don’t know what a private label is, a quick idea is a wine from a winery which only exists on a piece of paper. You can’t visit. You generally don’t get any AVA designation outside of the most generic such as “California”. Frankly speaking, consumers spend money on wine because they like a good story and they like to know who made their wine and why it was made the way it was. At least our customers do. As a consumer I do. Private labels largely increase profits by undermining the exact reasons why consumers like wine.
As both a small business owner in the wine space and also as a consumer, thank you James Laube.
As we move into February you might think thinks seem a bit quiet around here. As always, things happen behind the scenes. In the next few weeks you should see some major changes around here at Uncorked Ventures:
- Expanded Gift Basket offerings
- Major website pages get a re-design and upgrade
- New and improved email communications
As with any business we strive to continue to improve not only our products (by finding better wine) but also our customer experience. If you have any suggestions for us in ways that can make the site run more smoothly, please let us know.
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