Uncorked Ventures Blog
As another year winds down, Matt and I want to wish all of our customers and readers a very Happy New Year!
We’ve enjoyed the ride this far and while 2012 will certainly bring its own set of challenges and obscales, we’re incredibly happy with Uncorked Ventures and the quality wines we’re sourcing on a regular basis for our customers. We appreciate your business and are looking forward to the new year!
Lot 18 has certainly been the talk of the wine world for some time on a number of different levels. While I don’t choose to talk about competitors in this space often, we have divergent enough business models that I don’t see the harm mentioning them here. Additionally, I think it is important to point out that while at Uncorked Ventures we’re shipping almost all 90+ point wine, that’s tough to do when you’re selling them by the tens of palates like Lot 18 is…..
In any case, the wine world was literally stunned a few months ago when Lot 18 accepted 30M in venture capital funds. Everyone wondered what the plan was given that sizable financial investment. Theories were espoused including Lot 18 beginning to craft its own wine to buying wineries directly. Frankly, none of them seemed likely.
Word comes today that Lot 18 has purchased a Paris based ecommerce company called Vinobest. It’s the start of a global expansion for the brand.
I can see the attraction to going international, in fact exporting wine is on the Uncorked Ventures to-do list for 2012-2013, but a true international expansion poses a whole different set of challenges. The bottom line, I wish them nothing but the best and having another wine company who is acting more on quality than on discounts only helps us at Uncorked Ventures.
If you’ve been around the wine industry for any length of time, you probably realize that AVA’s do matter and are contentious. Let’s face it, the average consumer is more likely to buy a wine from Napa Valley than Paso Robles.
The biggest news here is that the Russian River Valley has been expanded to include a massive Gallo owned vineyard.
It’s an interesting situation. In Sonoma, most winemakers and vineyard owners wouldn’t feel comfortable taking a stand against Gallo. That doesn’t mean that Gallo is being heavy handed here and they’ve certainly been a good steward of the Sonoma Country wine scene for a generation, but does this really help the Russian River AVA?
I don’t think Napa Valley would carry the same significance if wineries like Mondavi didn’t help put it on the map, but in 2011 does it matter any more especially with the Russian River Valley already a household name? I think it is telling that the Russian River Valley grape growing association originally opposed the expansion, before becoming neutral.
There has some discussion recently about what tone a company blog should use and how much marketing should really be done. I bring that up because I’ve found this space to be perhaps less marketing focused than other company blogs I’ve seen.
I think that will continue for a few reasons:
While every business has to be able to adequately market itself, the wine and gift baskets we ship speak for themselves. We’ll gladly put our products up against any other wine clubs in terms of both quality and value. Have a look around, you won’t find any other online wine clubs allowing reviews directly on their site without approvals, you won’t find other wine clubs shipping 94+ point wines consistently and you certainly won’t find another wine club willing to spend the time in wine country to build the type of quality relationships which deliver memorable wines month after month.
Secondly, if you’re our average customer and are spending $25+ per bottle of wine, I think you’re more likely to be interested in the wider happenings of the wine world than say, someone buying the majority of their wine at Trader Joe’s (nothing wrong with that of course, but not our target market)
Lastly, we’ve heard from a great number of customers that the fact of Matt and I (the founders and owners of Uncorked Ventures) being available is a big positive for doing business with us. We’re available over the phone, why would we make ourselves less available on our own company blog?
So yes, the conversational tone of this blog is here to stay. We’ll continue to write about what we find interesting in the world of wine, even if its happening outside of the states of California, Oregon and Washington where we source our wine. We hope you enjoy it and continue to visit now and into the future for news, opinions and even a marketing message or two sprinkled in.
June 18, 2013
June 17, 2013
June 13, 2013
June 12, 2013
June 10, 2013
June 5, 2013
May 30, 2013
May 29, 2013
May 9, 2013
May 1, 2013
- November 2012 (1)
- October 2012 (1)
- September 2012 (2)
- August 2012 (15)
- July 2012 (7)
- June 2012 (2)
- May 2012 (4)
- April 2012 (4)
- March 2012 (1)
- February 2012 (5)
- January 2012 (10)
- December 2011 (4)
- November 2011 (10)
- October 2011 (13)
- September 2011 (13)
- August 2011 (8)
- July 2011 (14)
- June 2011 (7)
- May 2011 (26)