Uncorked Ventures Blog

Matthew Krause
July 19, 2011 | Matthew Krause

Every day wine vs. Special occasion wine

There are many different ways to categorize wine. Is it a red or bottle of white? Was the wine produced in the USA or abroad? Should I cellar the wine for a few years or just go ahead and drink it soon?

While the list of categories can go on and on, the one categorization that I find most people making about a bottle of wine is whether the bottle of wine they are purchasing is for a special occasion or for what I call everyday consumption (aka “not a special occasion”). Quite often, this question is asked and answered prior to buying a bottle of wine as it may be the driving force for actually making the purchase. As an example, just the other week I celebrated my wedding anniversary. We were out of town on vacation and I forgot to bring a special bottle of wine with me to help us celebrate. Therefore, I tracked down a good wine store and went on the hunt for a special occasion wine. In this particular case, my definition of special occasion wine included the desire to purchase a bottle that I could not just pick up anywhere. I also focused on wines where the quality level was high and the likelihood of enjoyment would be equally high. I made a wonderful choice as I settled on a 2008 Walter Hansel Pinot Noir.

With regards to an everyday wine, I define this as a bottle of wine that you can open on a Tuesday night without feeling guilty. In essence, it is a bottle of wine that you do not need an excuse to open. Every day wine should still deliver on the quality and pleasure meter, but it doesn’t need to blow you away. What should one spend on an everyday wine or for that matter a special occasion wine? My answer is, it depends. If you are billionaire living in Malibu, than your everyday wine may run you $100 a bottle without causing you any level of headache. Likewise, if you are a college student, your budget for a special occasion wine maybe $20. It is all a matter of perspective and circumstances.

Fortunately, we at Uncorked Ventures feel that we can satisfy all levels of consumers except maybe those who only focus on price without much care or concern for quality. Our Wine Exploration Club serves up a bevy of good wines for $40 a shipment (+tax & shipping) that many consumers will find perfect for their Monday – Friday consumption needs. With each shipment containing a bottle of white and red, you will be prepared for most any night and you won’t be breaking the bank to enjoy yourself.

Our Special Selections Club focuses on top top-notch reds from the west coast. With these wines often being scored in the low to mid 90s, many may consider these wines to be special occasion wines or at minimum, weekend wines. At $95 a shipment (+tax & shipping), we feel confident that we are shipping the best wines at this price point. These wines are limited in production and difficult to track down, making them perfect special occasion wines. That being said, life is short and you should enjoy yourself. If you have your health and are doing well, we advocate cracking open one of our Special Selections offerings mid-week and turning a Wednesday night into something a bit more memorable.

With regards to our Reserve Selections offerings, it is hard to position these wines for everyday consumption. Typically, these wines improve if cellared with the right conditions. It’s not to say that you need to wait for your 25th or 50th wedding anniversary or for the call from Publishers Clearinghouse to open up one of these bottles. Rather, we suggest that you pick the right meal or occasion to truly enjoy one of these magnificent bottles.

Matthew Krause
July 9, 2011 | Matthew Krause

Happy Hour

Both Mark and I had a busy week putting the final touches on the new Uncorked Ventures website.  The new site is the culmination of many hours of designing, programming, testing, and hair pulling.  In the end, we are happy with the website's new look and feel and hope our customers will agree.

With the new website we are happy to be launching our wine gift basket offerings. Like the wines we ship to our club members, our gift baskets offer great quality as we have partnered with top producers in wine country and a bit beyond to create these offerings.  Whether a person is looking for a get well gift basket to a unique gift for a wedding present, our gift baskets  have a little of of something for everyone especially if you like high quality wines.

All and all, it has been a good week, as evidenced by the happy hour we had earlier this week when the new website went up.