Mark Aselstine
January 24, 2013 | Mark Aselstine

$2 Chuck Is No More

No, Charles Shaw and their famous Two Buck Chuck isn’t going away anytime soon-according to most everyone involved with the brand and outside of it, Bronco Wine Co and the folks behind Charles Shaw are doing quite well.

The big news today is pretty simple, the price of Charles Shaw is going from $1.99 in California to $2.49.

I guess, even when rounding it is still $2 Buck Chuck!

Of course, Charles Shaw has been sold outside of California for $3 for some time, so in some ways we’re just catching up with the rest of the country.

While we sell much more expensive wine here at Uncorked Ventures, we still enjoy keeping tabs on the wider wine market and we know Trader Joe’s sells Charles Shaw by the cart load on a daily basis.


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