Mark Aselstine
August 3, 2012 | Mark Aselstine

The End of Crushpad

Crushpad was an incredible concept.  People who wanted to make wine, could with some professional help at a central facility.  For about $10k per barrel (no small expense to be sure) you could have fruit grown and then take as much of a lead in the winemaking process as you wanted. Now, it looks like Crushpad is going under.

It really was a great way to let those people who wanted to make wine, but didn't have millions of dollars to buy a vineyard get involved in the wine industry in a meaninful way.

Unfortunately, there were misteps along the way.  Personally, I think moving the facility from San Francisco to Napa in the first place was a mistake.  Weekend winemakers need something central, even if transporting the grapes when picked in August-October was a challenge.

It seems that there are now about 900 barrels of wine sitting at the Sonoma facility (relocated from Napa and probably an even worse idea than the initial move) and only little hope for them to be rescued by those people who have prepaid to have wine made.

It's incredibly unfortunate to say the least.  Personally, I'm disappointed to see the concept go under, although I'd venture a guess that new verions will spring up shortly.


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