Mark Aselstine
July 13, 2012 | Mark Aselstine

Lies, Damn Lies and Statistics

We've all heard the saying, right? Lies, damn lies and statistics.  Seeing the following chart made me think of that, given that we're lumping all $20+ into the "luxury" category I can't see how else to explain it.

One thing we've found with Uncorked Ventures and our wine club members, the folks buying Wine Exploration Club shipments differ in some important ways from those buying Special Selections memberships. I don't think that lumping them together is giving anyone a realistic look at the wine market, although it's fun to think that 19 of the top 20 "luxury" brands come from California, it is entirely dependent on how you define luxury.


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