Mark Aselstine
 
October 10, 2013 | Industry Jargon | Mark Aselstine

Winemakers Personal Labels

We've realized that we've referred to winemakers personal labels a number of times in this space, without ever really talking about what we mean by that, which by the way is in no way a standard piece of industry jargon.

When we talk about a winemaker's personal label, we're usually talking about a winemaker who makes the wine at one vineyard (one that you probably have heard of) while making a smaller amount of wine, selling it himself (or herself) with little or no help.

Often the wine is made at the same facility where the winemaker works during the day and the fruit is generally purchased from vineyards that have larger than normal yields for the year (although more frequently vineyard owners are realizing that winemakers pay their bills and are offering longer term contracts to start ups).

In any case a winemaker personal label is often a nice way to get a really, really nice deal on a bottle of wine.

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