Mark Aselstine
October 19, 2011 | Mark Aselstine

Wine Blog Wednesday-Bigger Than Your Head

Where can you find language, literature and a generally interesting take on both the world of wine and life in general?

Our Wine Blog Wednesday feature this week is: Bigger Than Your Head.

Written by Fredric Koeppel who previously worked as both an English professor and a professional wine writer (yes, those still do exist offline) I read his blog because he covers a wide, wide range of the wine industry.

In the past few days we’ve seen posts on the complexity that is Bordeaux as well as Zaca Mesa which has long struggled to gain the critical acclaim and consumer acceptance that it deserves in Santa Barbara.

Of course, we’re also partial to those bloggers who have nice things to say about wines we’ve included in one of our wine clubs, see the Quivera Zinfandel entry.

While I enjoy the wine writing specifically and believe the wine of the week is a nice feature for regular readers, the articles I enjoy most on the blog are those which touch a wider range of possibilities. Koeppel brings up some interesting discussion points when he asks if American wine can be sold based on a place in the same way French wine is traditionally sold. His argument about some AVA’s being simply too big to impart any information about the wine in the bottle is certainly valid and a discussion we had with a vineyard owner during our last trip to Sonoma, which found us in a vineyard which sits in the confluence of the Sonoma Coast AVA, Carneros and Sonoma Valley. Of course the Sonoma Coast AVA is so incredibly large to negate any value from the name.

Personally, I think that vineyard owners, winemakers and marketers have already started to realize these problems and many of the AVA’s being brought online now are much smaller in scope, as an example the Ballard Canyon AVA of Santa Barbara. The problem then becomes, how do you market yourself as one of hundreds of California AVA’s when everyone in the world already knows Napa Valley, Sonoma and to a lesser extent the Russian River Valley?

In any case, Koeppel’s blog provides an interesting take on the world wide wine industry and he does a nice job at mixing reviews for every day wine with that which is more expensive.


Fredric koeppel's Gravatar
Fredric koeppel
@ Nov 6, 2011 at 7:53 AM
Many thanks for the kind comments..... I'll have to work hard to maintain your standard.

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