Mark Aselstine
January 21, 2012 | Mark Aselstine

Reality TV & Wine

I have to admit, we watch plenty of reality tv in my house.

Usually it’s just Amazing Race and occasionally something along the lines of Toddlers and Tiaras (that one makes me sad though), sometimes it is Undercover Boss.

Undercover Boss is really, really good when it is a company with a really varied set of operations. Watching Todd Rickets (part owner of the Cubs) clean Wrigley Field rather poorly was quite a lot of fun.

It seems that along with the Bachelor this year, reality tv is smiling on the wine industry as Undercover Boss is making a stop in Sonoma with Kendall Jackson.

KJ has dominated Sonoma’s wine scene for well over a generation and I hope the company is able to put its best foot forward while President Rick Tigner is put through the paces in a series of entry level jobs.

Of course, more attention is always a good thing for those of us selling wine online. I do hope that the show is able to somehow help people to process the incredible work that a winery the size of Kendall Jackson and their various holdings put forth in order to produce five million cases of wine per year.


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