Mark Aselstine
 
December 4, 2011 | Mark Aselstine

Marketing on this Blog

There has some discussion recently about what tone a company blog should use and how much marketing should really be done. I bring that up because I’ve found this space to be perhaps less marketing focused than other company blogs I’ve seen.

I think that will continue for a few reasons:

While every business has to be able to adequately market itself, the wine and gift baskets we ship speak for themselves. We’ll gladly put our products up against any other wine clubs in terms of both quality and value. Have a look around, you won’t find any other online wine clubs allowing reviews directly on their site without approvals, you won’t find other wine clubs shipping 94+ point wines consistently and you certainly won’t find another wine club willing to spend the time in wine country to build the type of quality relationships which deliver memorable wines month after month.

Secondly, if you’re our average customer and are spending $25+ per bottle of wine, I think you’re more likely to be interested in the wider happenings of the wine world than say, someone buying the majority of their wine at Trader Joe’s (nothing wrong with that of course, but not our target market)

Lastly, we’ve heard from a great number of customers that the fact of Matt and I (the founders and owners of Uncorked Ventures) being available is a big positive for doing business with us. We’re available over the phone, why would we make ourselves less available on our own company blog?

So yes, the conversational tone of this blog is here to stay. We’ll continue to write about what we find interesting in the world of wine, even if its happening outside of the states of California, Oregon and Washington where we source our wine. We hope you enjoy it and continue to visit now and into the future for news, opinions and even a marketing message or two sprinkled in.
 

Comments

Add A Blog Comment
E-Mail me when someone comments on this post

Leave this field blank: