Mark Aselstine
 
December 10, 2011 | Mark Aselstine

Lot 18 Goes International

Lot 18 has certainly been the talk of the wine world for some time on a number of different levels. While I don’t choose to talk about competitors in this space often, we have divergent enough business models that I don’t see the harm mentioning them here. Additionally, I think it is important to point out that while at Uncorked Ventures we’re shipping almost all 90+ point wine, that’s tough to do when you’re selling them by the tens of palates like Lot 18 is…..

In any case, the wine world was literally stunned a few months ago when Lot 18 accepted 30M in venture capital funds. Everyone wondered what the plan was given that sizable financial investment. Theories were espoused including Lot 18 beginning to craft its own wine to buying wineries directly. Frankly, none of them seemed likely.

Word comes today that Lot 18 has purchased a Paris based ecommerce company called Vinobest. It’s the start of a global expansion for the brand.

I can see the attraction to going international, in fact exporting wine is on the Uncorked Ventures to-do list for 2012-2013, but a true international expansion poses a whole different set of challenges. The bottom line, I wish them nothing but the best and having another wine company who is acting more on quality than on discounts only helps us at Uncorked Ventures.
 

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