Mark Aselstine
 
July 22, 2011 | Mark Aselstine

How Do You Spill $1M In Wine?

How do you spill 1 Million Dollars in Wine?

According to CNN, you start with $185 a bottle Mollydooker Velvet Gloves Syrah. Then you have a forklift drop 462 cases of the wine which amounts to 5,544 bottles of wine, destroyed.

Yes, wineries have insurance for this type of event, so the financial loss is likely to be small. We bring it up here on the Uncorked Ventures blog, not because we could feature a Mollydooker wine in any of our three clubs (they’re both incredibly well known and international, which isn’t a fit) but instead to point out that winemakers and many winery employees are more like artists than business people. Since I started having the opportunity to spend time with winemakers at their place of work, I’ve been surprised by how much they remind me of filmmakers and artists in the way they describe the way they make blending decisions and picking date decisions.

"We just couldn't believe it," winemaker Sparky Marquis said in a report on Adelaide Now. "As you can imagine, this wine is our pride and joy. To see it accidentally destroyed, and not consumed, has left us all a bit numb.”

Given that Matt and I worked a day of bottling at Alpha Omega last year-we can appreciate both the amount of wine which is bottled and moved around a winery on a daily basis, but also for the difficulty in breaking bottles. While wine needs optimum storage conditions to age well, it’s pretty difficult to break wine bottles once they are filled. It goes to show, this must have been a pretty bad drop.

While I’m sure Mollydooker will come out on the other side without difficulty, there are going to be plenty of wine drinkers missing their favorite special occasion wine from 2010. It will also make those few surviving bottles incredibly expensive and likely for auction.
 

Comments

Add A Blog Comment
E-Mail me when someone comments on this post

Leave this field blank: