Mark Aselstine
 
January 24, 2012 | Mark Aselstine

Beer, Wine, Starbucks and California

I have to admit one thing before going any further: during a family reunion in Texas 2 summers ago, one of the highlights of my trip was passing through a drive through liquor store on the way to float the river.  It was a very Texan day, but the drive through liquor store caught my attention, especially when my drink came complete with a straw-although it was shrink wrapped since I wasn't suppose to drink it in the car.

I bring that up out of curiously for how Starbucks plans to handle beer and wine sales in stores with drive-thru's.  Especially with recent news that the coffee giant would be expanding beer and wine sales to a small number of stores in Atlanta and Southern California. More from USA Today.

Overall, this shouldn't be surprising.  Starbucks has spent plenty of time, money and their marketing muscle to become an afternoon destination.  The afternoon iced coffee discount with your morning receipt comes to mind and I'm sure was wildly successful.  It seems this is likely the next step in the process.

For a company like ours, it doesn't affect us much.  We certainly aren't positioned to distribute to a company the size of Starbucks on any meaningful level and the wineries we work with and represent don't make enough wine to even entertain the notion.  That being said, Starbucks has made a name charging what at the time it started, seemed like an ungodly amount of money for a cup of coffee to most people.  

Can it be long until they start selling more premium wine and beer in select stores? That's something we'd be interested in.

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