Mark Aselstine
 
July 16, 2012 | Mark Aselstine

#Winning!

Is that too direct?

I think anyone who orders wine from us, or has tried to send a wine gift basket to a friend has dealt with the alcohol shipping laws in the United States.  Yes, they're a mess and yes they are constantly changing.  Both of those pose their own unique set of challenges.

A recent Governor's veto stopped one of the most egregious over steps we've seen in a while.

The distributors argued that wineries should be, in effect treated as franchises.

Having grown up with my parents owning a Dairy Queen franchise, I can't exactly tell you what my response was to this, but let's just say that I don't see the two equally.

A winery is a supplier for a distributor.  A franchise is an independently owned version of a larger store.  I don't think the difference is hard to see.

In any case, the problem with the whole argument is that a winery would in essence be locked in to the first distributor that they work with.

I think most of us are glad that these type of laws are getting thrown out left and right.  In this case, it took some independent thinking in the state capitol instead of a court case, but the result is just as satisfying.

I know I've talked about it before and I think distributors do a nice job in many markets, but the entire industry, including distributors themselves, would benefit from greater consumer choice.

 

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