Mark Aselstine
November 22, 2013 | Mark Aselstine

#SFBatKid and the Clever Girls Collective


Every once in a while, it’s nice to get a real honest feel good story.  For us here in the San Francisco Bay Area, last week was largely centered on the story of Bat Kid.  The story’s pretty simple-a five year old little boy has effectively beat Cancer after close to a four year struggle.  How the city of San Francisco came together to celebrate became just as important and I think offered a nice beginning to the holiday season.  Oh did I mention that the kid loves, like really LOVES Batman, so the city set up an entire day long of capers for him to stop while wearing a batsuit and driving around in a batmobile.  It’s the kind of thing that every adult kid would want to do if given the chance and this little boy is certainly deserving and a good reminder of what’s possible.  As the father of a toddler myself, I can also appreciate the many things a sick kid might miss, especially as my son seems to think two daily park trips is an essential part of life, raining or not these days.

Of course, this story went well beyond local interest, showing up on every major national and international news outlet available, even receiving President Obama’s first Vine message, in large part because of the social media work of the Clever Girls Collective.

While this isn’t necessarily a wine related blog post, I thought a social media startup doing something this intense and this well, for free deserves a mention and our respect.

If you’re looking for a social media company to work with, I’d say one that enticed the President to respond to their pitch, would be worth a phone call don’t you think?


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