Southern Oregon AVA

Welcome to marketing, 2004 style in the state of Oregon. While many places, like the Willamette Valley AVA were making the change to smaller and smaller AVA's, the Southern Oregon AVA was created to rival the Central Coast AVA in California in terms of encompassing many other smaller AVA's.

The two AVA's which came together to form the larger Southern Oregon AVA are the Umpqua Valley AVA and the Rogue Valley AVA.