Wines have a rich history which spans several millennia. Their history is rich and passionate as they are associated with joy, prosperity and fertility. The legends of the ancient Greece have numerous references to wines and their effects, and the Greek mythology has ensured that a God called Dionis is protecting the wine production. Greek Gods lost their power, but, as empires went up and down around the Mediterranean sea, the vineyards have hold their ground and further expanded helped first by the Romans, and further by many others. Gods and mortals, rich and poor, young and old all have been charmed by the taste and perfume of one wine or another. Years have passed and, in recent history, France has pushed wine production to the next level.
For the French, wine became close to an art, with dedicated exhibitions, specialized taster experts, complex wine classifications, a myriad of wine types and an uncountable number of wine collections. The role of the wine itself has also diversified, and now the wine can be an appetizer, a dessert, or it can simply go together with the main entree. As its social role has been steadily improving, wine has obtained a new identity as a social gift. Wine gifts are increasingly more common nowadays. While a single bottle of wine is often the norm, selecting such a bottle poses multiple challenges. Not only the one who buys the wine must be an expert, but one must also anticipate the preference of the wine gift receiver. To avoid disappointment, a lucrative option is to offer wine gift baskets instead. These baskets may include a variety of wines, hence they would likely include several options that match the taste of the gift receiver. In this context, it is important to observe that more and more people prefer to broaden their knowledge about wines. While this can often be done independently, through self study and experimentation, this approach completely ignores the social role of the wine. The wine is not always related to an individual taste, and it is more important to capture and process the opinion of an entire community. This gains traction with wine clubs which are centralized associations dedicated to fill this role. These clubs can provide significant benefit by selecting wines and associated information and sending it monthly. A "wine of the month club" newsletter and selected wine samples are sent to each club member. Learning about wines thus becomes easier than ever. Consequently, it is expected that the role of the wines will further increase in the next years. People tend to spend more time, attention and resources on social activities, and wines are a natural binding factor for such activities. Because social gatherings have often defined historical changes, it is thus expected that the wine, through its social role, its perfume, its color and its taste will also shape the future of humanity. An intriguing conclusion to consider: to be part of history one must not be ignorant about wines.